From signature to sandwich, a Slivver of an idea

... company. With that goal, he appears to be starting with the right product. In a recent interview, the founder of New Canaan-based Nootools, Mark Noonan , cited product size and simplicity as perhaps the most important criteria for an upstart ...

via New Canaan Newswire http://www.ctpost.com/business/article/From-signature-to-sandwich-a-Slivver-of-an-idea-6267150.php